AdAge In 60 Seconds
Posted Mar 22nd 2006 1:20PM by Chris Thilk
Filed under: Agencies, Print, AdAge in 60 Seconds, Corporate, Controversies
Television network CBS has chosen Initiative Media to
be its agency of record. The account went into review months ago after the network split from parent company Viacom and
is estimated to be worth about $130 million. Initiative will handle national media planning and buying but not local
work. - Time Inc. is being forced to crap a $4.5 million
squirrel as part of a settlement with parties who alleged the company renewed magazines without actually receiving
requests to do so and subsequently charging customers. The attorneys general from 23 states had gotten together to force
the laxative down Time's throat. That $4.5 million is just the fines, though. Time also will have to put together
somewhere between $2 and $4 million to compensate customers.
- Magazine publishers and liquor companies are both scratching their heads as to how to get around the bans in place
at school libraries on liquor ads. The ads often are on the inside of either the front or back cover of the magazine.
The liquor companies are considering revising their standards on ads and magazine publishers are looking into creating
special school-safe versions of their titles.
