To try and quell fears from advertisers who might be reluctant to buy space on MySpace, Fox Interactive, which owns
the social networking service, has begun
instituting more thorough reviews of content users put on their profiles. Some marketers, who otherwise are anxious
to gain exposure to the people who frequent MySpace, have been hesitant to do so over fears of attaching their
messaging to content that is...well let's just say questionable. Because Fox is eager for those ad dollars they've not
only upgraded the system to load pages faster but they're reviewing hundreds of thousands of images uploaded by users
each day as well as the blog/profile pages themselves. So far Fox has removed about 200,000 profiles it felt contained
objectionable material but that's just a fraction of the 66 million profiles on the service.
Fox cleans up MySpace for advertisers
Reader Comments
(Page 1)2. Right on. The true.com ads entice to sexual adventure with "it's nice to be naughty" by a suggestive picture. What a mind-f**k! Nice to be naughty?
Its good to be bad. Is this 1984?
Deleting 200K accounts smells like window dressing. Probably dormant accounts that were just cluttering up their computers.
Posted at 1:07PM on Apr 1st 2006 by Ralph Cringely
3. This, to me, is what could be the downfall of myspace. What has made myspace popular is that the users were there before the influx of concerned advertisers. It was a site created by people, not a corporation. If advertisers start imposing their will upon the content, people will leave and the Next Big Thing will be created.
4. this is total bulls**t. myspace was intended to be an advertising platform or a user community??? Eff you FOX. Eff YOU.
Posted at 2:17PM on Apr 4th 2006 by JOhn
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1. That would make more sense if their advertising didn't show more off more t&a than most of the profiles.
Posted at 10:33PM on Mar 31st 2006 by Paul Thrasher