Sleep marketing the next frontier

Scientists have found a way to provide marketers access to the one period during the day that their audience isn't already exposed to a plethora of messages: while they're sleeping. Nanobots that are implanted into the part of the brain that stimulates dreams that are then activated by a device the person puts on before going to bed. That device is connected to the internet via a wireless signal and is fed advertising messages that get integrated into the dreams of the sleeping individual. Spending on in-sleep advertising is expected to double between now and 2010.

AF. 

Reader Comments

(Page 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users

Features
The Standing Eight (4)
The Apprentice (2)
AdAge in 60 Seconds (264)
Online Ad Checklist (1)
Ads We Love (37)
Ads We Hate (32)
Previously on WIN (12)
Events
Super Bowl 2006 (82)
Super Bowl 2005 (63)
Super Bowl 2007 (37)
Topic
Agencies (464)
Awards (63)
Budgets (232)
Campaign Launch (397)
Celebrities (244)
Controversies (450)
Copycats (26)
Corporate (460)
Executive Shifts (22)
Flickr Fiend (38)
Funny (1010)
Gripes (784)
Networks (58)
Op-ed (335)
Product Placement (305)
Sexy (202)
Viral (200)
Medium
Consumer Generated (52)
On Spec (1)
Streaming Video (309)
Video Game (33)
Video on Demand (12)
Word of Mouth (22)
DVR (39)
Indoor (383)
Online (2090)
Outdoor (731)
Podcasts (22)
Print (1106)
Radio (254)
RSS (16)
Search (72)
Television (2357)
Wireless (59)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith