Sleep marketing the next frontier
Posted Apr 1st 2006 1:44PM by Chris Thilk
Filed under: Indoor
Scientists have found a way to provide marketers access to the one period during the day that their audience isn't
already exposed to a plethora of messages: while they're sleeping. Nanobots that are implanted into the part of the
brain that stimulates dreams that are then activated by a device the person puts on before going to bed. That
device is connected to the internet via a wireless signal and is fed advertising messages that get integrated into the
dreams of the sleeping individual. Spending on in-sleep advertising is expected to double between now and
2010.
AF.
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1. This is definitely a joke. You should check out the last line of the article, which is a link to a report. It's quite hilarious!
Posted at 8:57AM on Apr 18th 2006 by Kedar