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Giant shoes chase soccer ball in Mexico

I don't know if the photos do it justice, but this guerrilla attempt by JWT Mexico for Nike is freakin' awesome. A pair of gigantic soccer shoes chased a gigantic soccer ball through the streets. A really great idea, I wish I could have been there for it. A good ad grabs your attention, and this one seems to do just that. I'm not sure I'd be able to ignore gargantuan footwear driving down the street. The other cool thing about this is that the "vehicles" could be easily converted to advertise other things, like Dr. Scholl's Odor Eaters. You know, providing Nike decided to just abandon the giant shoes somewhere and someone else swiped them. Actually, maybe after Nike was finished they tied the shoes together and tossed them over a power line. That would seem appropriate, I think.

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