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People dress in white for T-Mobile

Advertising for Peanuts uncovered this, well, whatever you want to call it from T-Mobile. Apparently they had a bunch of people dressed in white sit in assigned seats to form the T-Mobile "T" during a soccer match. I'll bet that was really cool for anyone sitting on the other side of the stadium, but anyone sitting close to these guys probably just wondered who all the weirdos were wearing white. of course, if this were done for a TV spot, none of that would matter, so nevermind. At any rate, it's an eye-catching idea, and a better one than just creating some kind of huge sign that's been done a million times before.

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