Last year about this time, we had some fun with Marmite, that substance that folks in the UK (and presumably elsewhere) enjoy spreading on bread for sandwich purposes, and probably other unsightly things. Looks like it's about time for some more snickering, though less scariness this time around. Want to have some fun with ad analysis? Well, here's the quick and dirty. Make your product - or product improvement - solve a problem, and you're golden. In this case, we find that getting that pesky Marmite whateveritis out of the jar when you're incapacitated with only one functioning arm (sorry, thumbless animals, no luck here for you just yet) just ain't going to happen, unless shattering the bottle and using the remnants is your kinda thing. So what do we do when one hand is all you've got? A squeezable container, of course. You can thank DDB London, Reginald Pike and director Mark Gilbert for this one. Full credits after the jump.Title: Broken Arm
Client : Marmite
Agency: DDB London
Creative Director: Jeremy Craigen
Art Director: Justin Tindall
Copywriter: Adam Tucker
Agency Producer: Sarah Browell
Director: Mark Gilbert
Production Company: Rokkit / Reginald Pike
Director of Photography: Dan Bronks
Producer: Mark Murrell
Editor: Mark Edinoff
Editorial House: Peep Show
Sound: 750mph
