More details on ABC's online VOD service, specifically the
advertising that will support it. Some major names, including Procter & Gamble and Unilever among others, have
signed on to sponsor the programming. The ads will be unique to the online presentation of the shows and will not
necessarily the same companies or spots that are advertising on the broadcast version of the show. Those shows will not
be available for transferring onto portable devices. I stand by my earlier rant.- Hachette CEO Jack Kliger explains a bit of the rationale he used in shuttering the by-all-accounts successful Elle Girl magazine. Kliger simply sees the future of magazines and other titles as being online as opposed to in print. He says something that makes a lot of sense, that when you appeal to a niche - particularly an age group niche - it's important to reinvent yourself every three or four years.
- Water parks are emerging as a favorite family vacation spot. One of the key points some parks are using in their advertising is the convenience and low cost of getting to the park, most of which are just a relatively short car ride away.
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