Adidas and the National Basketball Association have signed an 11-year, $400 million merchandising agreement that
will make Adidas the official provider of NBA apparel. The deal surpasses the $250 million/10 year one the NBA had
in place with Reebok, which was just purchased by Adidas. The Adidas logo will be slapped on just about everything
players wear with the exception of the team jerseys themselves.- The Fox television network has made clear to potential ad buyers that they are the key to reaching the 12-24 year old audience. Not only are they playing up their hit shows such as American Idol but are emphasizing the ease of cross-platform buying. Packages could be available that include TV time, MySpace placement and a host of other options.
- Time-Warner Cable could bring fully interactive television to the New York market by the end of the year according to ad sales chief Larry Fischer. Even as a decade long struggle to deliver the technology might be coming to an end the ad industry is taking cable execs to task for not paying them enough attention.
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