Saturn is
prepping a new campaign for
a number of new car models introduced at recent trade shows. What's interesting about the campaign is that the spots
will not be specifically oriented around the cars themselves but be more focused on the Saturn brand as a whole. The
push will use the copy point "Like always, like never before" which, aside from having some interesting
sentence structure, is pretty effective at conveying the unique place Saturn has in the car market. The dollar figure
for the campaign, which launches in May, was not revealed.
Saturn goes for branding with new campaign
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1. Ooo! Good stuff for Autoblog. Thanks!
Posted at 11:58AM on Apr 15th 2006 by Joel A