Okay, sure, everyone loves frozen treats with a bloodshot eyeball nestled inside them, but these new Fear Factor Pop-Ups only scratch the surface when it comes to promoting the television show, which is really the reason they were created in the first place. The aforementioned eyeball pop and another which secretes red slime demonstrate only one aspect of the show, the "eating gross stuff" part. Here's some other ideas:

• When you open the box, a bamboo spear should immediately shoot out of it
• Every third box should contain a nest of brown recluse spiders and no Pop-Ups
• As a special in-store promotion, anyone who purchases these frozen confections should be shot at by trained snipers as they run from the checkout lane to their car