Jolt Cola, the highly-caffeinated beverage that's kept people awake
and jittery for over twenty years, is reinventing itself with a brand new look and feel. Jolt's main target isn't other
sodas like Coke or Pepsi. Instead, the company is looking to appeal to the younger generation who have embraced energy
drinks like Red Bull. Later this year the company plans to roll out some new flavors of the beverage, as well as
battery-shaped bottles to illustrate the whole "energy" concept. The company has also hired a 24 year old
marketing manager to increase awareness of Jolt on college campuses, where one is more likely to find people willing to
"abuse" their bodies in this manner. Like PBR, Jolt has a kind of "cult" following, and it sounds
like the company is looking to take advantage of it.Jolt Cola is back
Jolt Cola, the highly-caffeinated beverage that's kept people awake
and jittery for over twenty years, is reinventing itself with a brand new look and feel. Jolt's main target isn't other
sodas like Coke or Pepsi. Instead, the company is looking to appeal to the younger generation who have embraced energy
drinks like Red Bull. Later this year the company plans to roll out some new flavors of the beverage, as well as
battery-shaped bottles to illustrate the whole "energy" concept. The company has also hired a 24 year old
marketing manager to increase awareness of Jolt on college campuses, where one is more likely to find people willing to
"abuse" their bodies in this manner. Like PBR, Jolt has a kind of "cult" following, and it sounds
like the company is looking to take advantage of it.Reader Comments
(Page 1)2. I remember the original jolt cola. That is why I had to try the new Jolt Energy Drink. I gave a review of the jolt energy drink at http://energy-drinks-review.blogspot.com/ I have reviewed dozens of oher popular energy drinks but jolt brought back fond memories and the new battery can is pretty neat.
3. This battery shaped energy drink is not too shabby. Check out my review of this drink along with 30 + other reviews at http://energy-drink-ratings.blogspot.com
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1. uhh, this stuff is already out. in fact, I think its been out for almost over 2 years. It's really good, and the bottles/cans are really pretty cool.
Posted at 6:54PM on Apr 20th 2006 by rocko