Following the truism that supposedly "health conscious"
consumers will purchase anything as long as you just tell them it's healthy, 7UP plans to roll out a new ad campaign in
May to tout the soda's "all natural" ingredients. Okay, to be fair, the company isn't making any claims about
health benefits, but they are using the ad, which will show cans depicted as fruits and vegetables being plucked from
the ground, to promote a healthier image after sales dropped slightly last year. I'm waiting for someone to do a study
on sales of 7UP as it relates to the flu season, as I'm pretty sure the only time myself or anyone else has had 7UP is
when they were sick. If the company could somehow patent the flu virus they'd shoot the top of the soda heap in no
time. It's the chicken soup of carbonated beverages, I'm telling you. The new commercials will begin airing
on May 8.
[via Ad Pulp]
1. " I'm pretty sure the only time myself or anyone else has had 7UP is when they were sick"-
Really? Then come to South Asia- Bangladesh, India, Pakistan and you can find a lot of fans of 7UP.
Posted at 7:01AM on Apr 21st 2006 by Razib Ahmed