So what do you guys think about this? A car insurance company in
New York, the Tri-State Consumer Insurance Company, is running a sixty-second radio ad which features a gecko very
similar to the Geico gecko telling listeners about great car rates. Unfortunately, before the gecko can really say
anything, we hear the sound of a car running over him and another voiceover telling us that Tri-State has great rates
without the superfluous cartoon characters. Now, I'm no big city lawyer, or an attorney from a small village, either,
but isn't spoofing other commercials pretty much common practice? I know beer companies do it all the time. Geico
doesn't seem to think so, and has filed suit against the other company, claiming the ad confuses consumers into
thinking their mascot has something to do with Tri-State.
[via Adland]


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olajide1@myway.com
Posted at 10:52PM on May 2nd 2006 by fortune