Don't mess with the gecko

So what do you guys think about this? A car insurance company in New York, the Tri-State Consumer Insurance Company, is running a sixty-second radio ad which features a gecko very similar to the Geico gecko telling listeners about great car rates. Unfortunately, before the gecko can really say anything, we hear the sound of a car running over him and another voiceover telling us that Tri-State has great rates without the superfluous cartoon characters. Now, I'm no big city lawyer, or an attorney from a small village, either, but isn't spoofing other commercials pretty much common practice? I know beer companies do it all the time. Geico doesn't seem to think so, and has filed suit against the other company, claiming the ad confuses consumers into thinking their mascot has something to do with Tri-State.

[via Adland]

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