FeedBurner launches self-managment tool

As part of its effort to make RSS-feed ad-buying as simple as possible for marketers, FeedBurner has created a self-service tool that allows ad-buyers and planners to easily make their messages and campaigns available for feed insertion. The new service allows for self-directed media purchasing that bypasses needing to talk to one of those pesky human beings. Final veto over whether an ad is placed in a publisher's feed still lies with that publisher, but FeedBurner makes it pretty easy to find a publisher and tailor an ad so it fits nicely. In the post on their blog, the FeedBurner team hints at this being just one more step toward a full suite of products and functionality that will be unveiled in three or four months.

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