The Wall Street Journal's Brooks Barnes writes about Toyota's move into the pseudo-branded entertainment world with a "spinoff series" of FOX's Prison Break which will show up on Sprint handsets. Not coincidentally, this is happening at the same time as the carmaker is blasting off the car's launch with a slew of pretty slick animated advertisements for its new Yaris ride during the full episodes of Prison Break. Even better than just some nifty spots is the fact that they are all running in high definition, something that FOX has most certainly been big on IMHO since the whole HD ad thing began catching on.

Lots more on the Yaris over here at Autoblog.