Adam previously talked about the American
Express "My Life. My Card." commercial from and starring director M. Night Shymalan. Another
critically-praised director has now joined the campaign. Wes Anderson, director of movies like Rushmore and The Life Aquatic, has created his own commercial. Instead of being
a straight-forward spot about, well, anything, it's very Anderson-ey. If you've watched his movies you'll know what I
mean. Anderson is on the set of a movie (starring Rushmore's Jason Schwartzman, no less) and deals with all
the issues that might come up while making a movie, including a small budget problem he solves matter of factly with
his American Express card. Catch the spot on YouTube.
[Via Cinematical]
Wes Anderson's American Express commercial
Reader Comments
(Page 1)2. This Is a long and boring ad.
Posted at 7:31AM on Apr 30th 2006 by Larry
3. This Ad had way too much going on in it and was boring
Posted at 9:12AM on Apr 30th 2006 by S.
4. This is one of the most miserable and confusing ads i have ever seen
Posted at 9:23AM on Apr 30th 2006 by fal
5. Why is the commercial shown in 3 seconds sections?
Posted at 9:31AM on Apr 30th 2006 by clifford mc minn
6. That was possibly the most long and drawn out commercial I have ever watched, and besides the little girl who shrugs when asked if she likes him, I think that was a complete and utter waste of two minutes of my life.
Posted at 9:35AM on Apr 30th 2006 by Coco
7. Awful. What's with the banana eating lady? Just eat the friggin' thing already! Who nibbles on a banana?
Posted at 9:42AM on Apr 30th 2006 by Deb
8. Very good spot. It kept me interested. The problem with all comercials is that they are played over and over so many times that you can't stand the sight of them a week after you first see them.
Posted at 9:52AM on Apr 30th 2006 by Charley Chipps
9. Looks a bit like an Alfred Hitchcok spot. COOL
Posted at 10:22AM on Apr 30th 2006 by William DeRuyter
10. Effective use of colors; Black, White, Tan... for story. Fastest two minutes in television.....
Posted at 11:12AM on Apr 30th 2006 by Bill Cain
11. Very Wes Anderson, I liked it.
Posted at 12:19PM on Apr 30th 2006 by Luna
12. Very Wes Anderson. As a commercial by Wes Anderson, it was completley Wes Anderson. Wes Anderson fans "got it".
Everyone else may be not. But I don't care. I liked it, and that's all that matters to me.
Posted at 12:21PM on Apr 30th 2006 by Luna
13. Very "different" commercial but effective and interesting.
Posted at 12:24PM on Apr 30th 2006 by Tim
14. Does anyone know what the music is in the spot?
Posted at 12:48PM on Apr 30th 2006 by Rog
15. Though an interesting jab at creating an ad commercial I think it'll lose the regular viewer because the flow is awkward. Maybe we all seem to like it because we all like Wes Anderson? and the regular viewer won't even know who he is.
Posted at 1:22PM on Apr 30th 2006 by Clyde Erwin Barretto
16. If you think this is an effective commercial you do not know marketing. There is a difference between a movie and commercial. Too long, too much not needed poses, poor acting and no connection with most audiences. May work in a specialized market viewing such as Wes Anderson "fans".
Posted at 1:39PM on Apr 30th 2006 by TomV
17. Great, if you're of above average intelligence, which I think may be the target market for AMEX anyway.
Otherwise, you armchair critics need to get back to your mundane drab little lives.
Posted at 9:11AM on May 1st 2006 by P. McCombs
18. Fuck you asshole and your scams
Posted at 11:55AM on May 1st 2006 by David Davis
19. A good spot especailly when you consider who the target audience is for American Express. My "Visa" friends might not appreciate it, but they will certainly know it was an Amex ad. Maybe they will want to trade up?
Posted at 2:07PM on May 1st 2006 by Ross Raymond
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1. I saw the spot last night. Loved it - and I love Wes Anderson. I don't even try to watch new movies anymore unless Wes Anderson (or Christopher Guest) is involved. Very effective commercial - I didn't turn the channel.
Posted at 6:49AM on Apr 30th 2006 by Krista