A
new campaign from Ford Motor Co. set to
break next month ditches the classic "Built for the road ahead" with the new slogan "Bold
Moves," a take on the phrase "red, white and bold" that's been used internally by Ford chief Mark
Fields. No details other than the copy point were revealed, but the company has briefed sales people as well as part
suppliers on the campaign, meant to try and stop the bleeding of market share Ford has been experiencing. The only
factoid that's been released is that the new commercials will feature American Idol winner Kelly Clarkson. The
emphasis, based on past statements, is likely to be on the style and the choice of Clarkson as the person appearing in
the ads reaffirms that suspicion.Ford makes "Bold Moves"
A
new campaign from Ford Motor Co. set to
break next month ditches the classic "Built for the road ahead" with the new slogan "Bold
Moves," a take on the phrase "red, white and bold" that's been used internally by Ford chief Mark
Fields. No details other than the copy point were revealed, but the company has briefed sales people as well as part
suppliers on the campaign, meant to try and stop the bleeding of market share Ford has been experiencing. The only
factoid that's been released is that the new commercials will feature American Idol winner Kelly Clarkson. The
emphasis, based on past statements, is likely to be on the style and the choice of Clarkson as the person appearing in
the ads reaffirms that suspicion.Reader Comments
(Page 1)2. This campaign is a blatant rip off of the "Life Takes Visa" campaign.
Posted at 2:24AM on May 5th 2006 by Likes originality
1. Title should read Ford Makes Shitty Cars & Trucks. Maybe that's just me.
Posted at 10:42PM on Apr 26th 2006 by Corey King