To highlight just how effective their new security glass is, 3M put a stack of money (only some of it was real,
though) inbetween two sheets and mounted the structure outside a bus station. Passers-by were encouraged to try and
kick the glass and while some tried, none were successful. As Gizmodo notes, there were some rules on how
you could try and break the glass and a security guard was present to make sure those rules were followed. Still,
putting a big old display of money out there and asking people to hit and kick it as hard as they could demonstrates
real faith in a product, the kind that can't be faked, even by the best ad campaign.3M's great security glass promotion
To highlight just how effective their new security glass is, 3M put a stack of money (only some of it was real,
though) inbetween two sheets and mounted the structure outside a bus station. Passers-by were encouraged to try and
kick the glass and while some tried, none were successful. As Gizmodo notes, there were some rules on how
you could try and break the glass and a security guard was present to make sure those rules were followed. Still,
putting a big old display of money out there and asking people to hit and kick it as hard as they could demonstrates
real faith in a product, the kind that can't be faked, even by the best ad campaign.Reader Comments
(Page 1)3. With respect to the 3M security film promotion. 3M had no connection to, had not authorized, and had nothing to do with the promotion. In fact, it wasn't even 3M film and there is a strong suspicion that it wasn't even glass that the film was mounted to. The promotion was the "brainchild" of an advertising firm called Rethink in Vancouver BC and was an attempt by them to win some award. A local window film company, not an authorized 3M dealer, claimed that it was 3M film when in fact it was not. It was all BS.
Posted at 12:49PM on May 5th 2006 by Douglas Ritch
4. This is not news! nor should anyone belive that 3M is any better than most any other security film out there.We could all do that with specific ways they can try to break the film! NO NEWS!!!!
Posted at 10:36AM on May 19th 2006 by floridatintmaster
1. how is this news? didn't this display come out about a year ago?
Posted at 1:54PM on May 1st 2006 by tomdog