at&t has decided that having the Cingular brand name in its coffers is kind of like having too many
account analysts: it's just something that can be discarded because of redundancy. That's why it is dropping it as of
2007. The name and mascot will be ditched and replaced with
at&t's own logo and the division will be renamed at&t Wireless. I'm going to encourage you all to surf over to
Jaffe Juice and read his post titled "No words
for the stupidity of this."- A consumer group is asking the FTC to review the marketing of DVDs and videos such as Baby Einstein and Brainy Baby. The Campaign for a Commercial-Free Childhood claims the packaging, which plays up how the videos help child development, is deceptive. That comes after studies showing that television viewing doesn't really help children.
- Starbucks might be spreading its brand name a bit thin with its expansion into music and
movie production and marketing. The company has signaled its willingness to partner with other companies, especially
those in the entertainment space, as a way for those companies to get some of that warm glow that comes off the
Starbucks brand. That could be a problem since that could
very quickly lead to brand dilution, which could lead to Starbucks losing some of that market share it holds so
dear.
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