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Today Show online sells ad time

As Adam mentioned on TV Squad, NBC has begun streaming the first hour of The Today Show online in an ad-supported format. The show will stream online and have non-skippable ads embedded in the streams. It's all part of the overall strategy to give advertisers more options in terms of places to buy ad space. It's also part of the network's strategy to keep those advertising dollars in their own pockets as television commercials continue to erode in relevance. Each hour of streaming video online will contain four 15-second spots, meaning there's just one minute per hour of ad time as opposed to the, what 15 minutes or more of commercial time on TV.

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