Ford is planning on raising its advertising spending through 2007.
The company is planning a major ad push that's designed to turn around sales that have been slumping for a while now.
There's all sorts of initiatives the company is planning and ideas it's throwing out there, but I don't see anything in
here about making more fuel efficient cars or doing anything actually bold, to use their term, when it comes to
encouraging people to buy their cars. - An ad agency is suing a blogger for defamation after he consistently wrote work the agency was doing for the state of Maine. One of the biggest problems the agency had was that entries on his blog were coming up higher in search results for the agency name. Mostly, they claim he was defaming them by critiquing their search advertising strategy, which included buying really general keywords for Maine city names and locations.
- General Motors wants agencies Martin Retail Group and Jay Advertising to work together on the GM account work even though they are
owned by competing holding companies. They've actually formed a joint agency named Martin-Jay Retail Group to handle
the GM work. Kind of a shotgun marriage, if you will.
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1. No ads about fuel efficant cars? Huh, didnt I just see Bill Ford on the TV takling about Ford Escape Hybird, the 250,000 new Fords that are E85 capable, etc? Didnt he say that Ford has a dozen models that get 30+ miles per gallon? You people do not get it. Ford and GM can easily make fuel-sippers with 3 cyls and 3" tires with all the style of a shoe box...just look at Europe! They sell them over there (and GM now here with the Daewoo-built Aveo). Ford sold them here in the past (Festiva and Aspire), but people bought F-150s and Explorers instead. And why not? Gas was $0.93 a gallon and life was good. We Americans are big people, we have big, open spaces with big, open highways. We need big cars to match. We love our V8 Explorers, our V10 pickups, and our V6 midsize cars. Fuel mileage be damned. Now that the price of fuel has trippled in ten years, people say Ford and GM can't adapt. Ford sells a whole lot more F-150s than they do Focus's. The best selling vehicles in the US are not Toyota Echos and Hyundai Accents, they're SUVs and pickups. Its not Ford who cannot adapt, its the buying public. As long as people keep buying F-150s, Ford will continue to make them. Start buying Aveos and FITs, and Ford will introduce a b-segment car to compete (or reintroduce, since the Aspire was killed back in '97 due to poor sales despite 40+ MPG).
Ford did do something "bold" with www.fordboldmoves.com but this site simply discounts that and basicly calls Ford the alchoholic in a room full of people who dont care. Nothing could be further from the truth.
Posted at 4:39PM on Jul 19th 2006 by John