New kid on the WIN block BloggingStocks mentioned Yahoo! has eliminated the Yahoo! Publisher Network accounts for a good number of MySpace publishers. Seems the click-through rates on MySpace were so low that it simply became not cost-efficient to continue serving ads on the MySpace pages of YPN members. BloggingStocks also points to a New York Times article that says Google may not be all that interested in continuing allowing MySpace users to put AdSense ads up either. I'm going to go out on a limb here and say that advertising as it's known now won't work on MySpace. What will work better is the creating of profiles for brands. Movies and some other brands are already doing this and they're being "friended" and accepted into the community. The issue is that people are on MySpace to interact, not to write or click ads like they are on traditional blogs. They want to meet like-minded people and talk to them. I guarantee you they're barely even seeing anything that looks like a traditional ad when they look at a page. This is something advertisers and marketers are going to have to learn quickly if they truly want to monetize MySpace and other social networking sites.