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Ads We Hate: Suzuki Forenza

Okay, we all know that sex sells. In fact, you'd be hard pressed to find any ad agency that doesn't follow that mantra to some degree. The thing is, if you're going to use sex or sex appeal in a commercial, it should at least make some kind of contextual sense. Take the ad for the Suzuki Forenza, for example, which features a smoking hot woman stripping down in an elevator, unphased by the other people who are there with her. When we get to the end of the commercial, we realize she was merely stripping down to her sports top and shorts to join her friend for some biking. The "gag" therefore, isn't that she's some kind of exhibitionist, she's simply changing into her recreational attire. But here's my point, and, admittedly, it's a minor one: why did she have to change in the elevator? It's not like she left the elevator and immediately hopped on her bike, she just slips into the car with her friend. The implication up to that point is that she needed to change in the elevator, she had no other choice. And yes, I realize I'm over-thinking this commercial way to much.

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