I find the juxtaposition of these two stories, both of which appear in the latest issue of BusinessWeek, hilarious.

First, the magazine basically says "I want to be on you" to Crispin, Porter & Bogusky. The agency gets a loving profile here as being "wacky" and outside the mainstream advertising world. The context is the work they're doing and still preparing to do on behalf of Volkswagen, but really it's all about spotlighting the agency and the non-conventional way it works and thinks. It was a good article. I remember enjoying the same type of thing when it was first written in, like, 2003.

Second is an article that goes into the power of the DVR and how it's influencing television - specifically commercial - watching. The most interesting number in the piece is that while 11 percent of homes have a DVR, only 5 percent of the homes Nielsen measures have the device. That means whatever number the tracking firm delivers is likely only about half the actual number. So when it says 1 million people skipped the ads during a specific program the real number is more like 2 million. That's bad news to networks, who already dealing with anecdotal numbers that give them headaches.

So CP&B is doing fantastic, innovative work that's getting lots of press. The problem is fewer people are watching them, opting instead to surf through them with their DVRs. Like I said, that's just funny to me.