To reach a youth market that isn't going into record stores as much as they used to and so not seeing the big billboards displayed in there, music labels are turning to alternate methods to promote their artists. In fact the balance of power has shifted in the last year. Previously it was cell companies coming to the labels to ask permission to use their songs as ringtones and such. Now labels are actively approaching cell phone providers to get their artists' songs on phone networks. Songs are being made available not only on phones as ringtones and downloads but are being used in commercials for providers as well. The use of the cell phones as marketing devices is also a commentary on how radio has lost its effectiveness as a way to build buzz for a new album.Music labels use cellphones for promotion
To reach a youth market that isn't going into record stores as much as they used to and so not seeing the big billboards displayed in there, music labels are turning to alternate methods to promote their artists. In fact the balance of power has shifted in the last year. Previously it was cell companies coming to the labels to ask permission to use their songs as ringtones and such. Now labels are actively approaching cell phone providers to get their artists' songs on phone networks. Songs are being made available not only on phones as ringtones and downloads but are being used in commercials for providers as well. The use of the cell phones as marketing devices is also a commentary on how radio has lost its effectiveness as a way to build buzz for a new album.Reader Comments
(Page 1)2. Big Up and Much Respect
Posted at 1:01AM on May 17th 2006 by Root Doctor Abe
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1. CHECK OUT OUR WEBSITE WWW.SEQUENCE.NET. THE MUSIC IS BEING USED FOR RING TONES BUT WOULD BE IDEAL FOR COMMERCIAL USE OF ANY CELL PHONE PROVIDERS. YOU MAY EMAIL WITH A RESPONSE OR EMAIL MY ARTIST AT PFFMUSIC@MSN.COM
Posted at 11:24PM on May 16th 2006 by helena soriano