Publicis Group has partnered with an Indianapolis-based real estate firm to take joint ownership in a digital media network called OnSpot. What's interesting is that this venture will be selling ad time and the agencies Publicis owns will be buying that time. So Publicis-owned entities will be involved on both ends of the equation. In fact, a Publicis client - Coca-Cola - will be a charter member of the network when it debuts in Chicago, New York and Los Angeles on May 23rd. The network will be responsible for delivering ads to video displays in malls in those markets. Publicis is likely to play up - from both sides of the table - the recent study from Arbitron showing these sorts of near-point-of-purchase ads are pretty effective in influencing shopping decision.Publicis wants to buy and sell ad time
Publicis Group has partnered with an Indianapolis-based real estate firm to take joint ownership in a digital media network called OnSpot. What's interesting is that this venture will be selling ad time and the agencies Publicis owns will be buying that time. So Publicis-owned entities will be involved on both ends of the equation. In fact, a Publicis client - Coca-Cola - will be a charter member of the network when it debuts in Chicago, New York and Los Angeles on May 23rd. The network will be responsible for delivering ads to video displays in malls in those markets. Publicis is likely to play up - from both sides of the table - the recent study from Arbitron showing these sorts of near-point-of-purchase ads are pretty effective in influencing shopping decision.Reader Comments
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1. It is definitely a benefit to our advertisers.
Posted at 3:31AM on May 16th 2006 by sea