RSS feed creation service Feedburner is moving beyond the feed alone and launching a new service that will deliver ads on the websites themselves. The service will use the feed technology to place ads in parts of the page that are dynamic and updated. Advertisers will be a able to specify when their ads will appear and if they want they want their ads to appear on posts that get a lot of comments. Imagine how ads now appear within feeds, usually showing up at the bottom of the post content. This service will do basically the same thing for the posts on the blog or website itself. By placing ads on spots not previously occupied by advertising, marketers are moving beyond traditional spots such as the top of the page or the right or left hand navigation bars. It also delivers those ads to the blog's entire audience, both those who read via RSS and those who manually visit the site each day.Feedburner launches on-site ads
RSS feed creation service Feedburner is moving beyond the feed alone and launching a new service that will deliver ads on the websites themselves. The service will use the feed technology to place ads in parts of the page that are dynamic and updated. Advertisers will be a able to specify when their ads will appear and if they want they want their ads to appear on posts that get a lot of comments. Imagine how ads now appear within feeds, usually showing up at the bottom of the post content. This service will do basically the same thing for the posts on the blog or website itself. By placing ads on spots not previously occupied by advertising, marketers are moving beyond traditional spots such as the top of the page or the right or left hand navigation bars. It also delivers those ads to the blog's entire audience, both those who read via RSS and those who manually visit the site each day.Reader Comments
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1. It just shows that RSS will be getting bigger in next few years. However, people subscribe to RSS feeds because they don't like spam mails. But if the readers have to put up with ads like that, RSS would die its natural death.
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Posted at 9:32PM on Oct 22nd 2006 by Google Success