Okay, call me a wet blanket, but why would I be interested in hearing the confessions of other people, whether it be in audio or text format? That's basically the idea behind this Web site from Levi's, where you can leave recorded messages that reveal some "truth" about yourself, and then listen to the confessions of others. I'll give the site credit for being well-designed and interesting to look at, and the interactive portion is okay and all, but really, what's the point once it's all said and done? Also, while I know these viral attempts typically tried to eschew straight out advertising, it doesn't exactly make me want to buy Levi's either. The package is nice, there just doesn't seem to be much inside.
[via Adverblog]
