Lexus has teamed up with Slate to sponsor a series of "textcasts," which will display the day's news on one's video iPod. The "textcast" is downloaded as a silent audio file. A person can then use the scroll wheel to cycle through the text and read it, though some early users claim this is a bit arduous. The Lexus logo is displayed next to the text, much like album artwork is sometimes displayed while a song is playing. I like the idea of trying to expand this popular device for new uses, but I'm not sure scrolling through text on a tiny screen will gain much popularity. Right now the "Today's Papers" is the only section getting the textcast treatment, but others may follow.Slate and Lexus bring text to your iPod
Lexus has teamed up with Slate to sponsor a series of "textcasts," which will display the day's news on one's video iPod. The "textcast" is downloaded as a silent audio file. A person can then use the scroll wheel to cycle through the text and read it, though some early users claim this is a bit arduous. The Lexus logo is displayed next to the text, much like album artwork is sometimes displayed while a song is playing. I like the idea of trying to expand this popular device for new uses, but I'm not sure scrolling through text on a tiny screen will gain much popularity. Right now the "Today's Papers" is the only section getting the textcast treatment, but others may follow.Add your comments
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