Cadillac will officially be the "Cadillac of advertisers" on the Xbox Live gaming network. The company is about to announce a deal that will have it incorporating some of its cars into the game Project Gotham Racing 3. Three Cadillac models will be available as free downloads players can insert into the game play. It's a shift in thinking from the usual model, which has game developers paying for the rights to car's likenesses but is in line with the current in-game ad movement. The deal also will reward top players with some form of Cadillac-branded prize that they can use when bragging with their fellow gamers.Cadillac all by itself in Xbox Live
Cadillac will officially be the "Cadillac of advertisers" on the Xbox Live gaming network. The company is about to announce a deal that will have it incorporating some of its cars into the game Project Gotham Racing 3. Three Cadillac models will be available as free downloads players can insert into the game play. It's a shift in thinking from the usual model, which has game developers paying for the rights to car's likenesses but is in line with the current in-game ad movement. The deal also will reward top players with some form of Cadillac-branded prize that they can use when bragging with their fellow gamers.Add your comments
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