Listen to the Joystiq Podcast (because your ears can't read)

Read the book before the movie gets made

Most of the potboiler bestsellers you'll find in large chain book stores eventually wind up being made into movies, which makes sense as those books are essentially created for a wider audience and not necessarily for discerning readers. However, once in awhile movie executives will get their sweaty paws on a classic work of fiction and try to make it into a film, usually with disastrous results. These ads for the Association of Librarians of the Czech Republic imagine what a book cover might look like after Hollywood gets a hold of them. The line on the bookmark reads, "Read It Before Hollywood Does." Very nicely done, though I can't help but think they may be on to something by adding the two scantily-clad women to The Old Man and the Sea. You know, otherwise it's just some guy on a boat (*yawn*).

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users

Features
The Standing Eight (4)
The Apprentice (2)
AdAge in 60 Seconds (264)
Online Ad Checklist (1)
Ads We Love (37)
Ads We Hate (32)
Previously on WIN (12)
Events
Super Bowl 2006 (82)
Super Bowl 2005 (63)
Super Bowl 2007 (37)
Topic
Agencies (464)
Awards (63)
Budgets (232)
Campaign Launch (397)
Celebrities (244)
Controversies (450)
Copycats (26)
Corporate (460)
Executive Shifts (22)
Flickr Fiend (38)
Funny (1010)
Gripes (784)
Networks (58)
Op-ed (335)
Product Placement (305)
Sexy (202)
Viral (200)
Medium
Consumer Generated (52)
On Spec (1)
Streaming Video (309)
Video Game (33)
Video on Demand (12)
Word of Mouth (22)
DVR (39)
Indoor (383)
Online (2090)
Outdoor (731)
Podcasts (22)
Print (1106)
Radio (254)
RSS (16)
Search (72)
Television (2357)
Wireless (59)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Other Weblogs Inc. Network blogs you might be interested in: