News Corp. is reportedly in talks with both Google and MSN to provide search as well as advertising on its popular MySpace social networking service. Such a deal would be huge for the eventual winner since that's a whole lot of new sites their ads would be served up on. It would aslo be a windfall for News Corp. since they could pretty much write their own terms and either company would be falling over itself to agree to those terms. The MySpace crowd, which is made up mostly of active young adults, would be an incredibly lucrative one to advertisers. Having access to that group of users would have the effect of either cementing Google as the number one search advertising network in the world or lending instant credibility to Microsoft's nascient network.MySpace looking for search/ad partner
News Corp. is reportedly in talks with both Google and MSN to provide search as well as advertising on its popular MySpace social networking service. Such a deal would be huge for the eventual winner since that's a whole lot of new sites their ads would be served up on. It would aslo be a windfall for News Corp. since they could pretty much write their own terms and either company would be falling over itself to agree to those terms. The MySpace crowd, which is made up mostly of active young adults, would be an incredibly lucrative one to advertisers. Having access to that group of users would have the effect of either cementing Google as the number one search advertising network in the world or lending instant credibility to Microsoft's nascient network.Reader Comments
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1. Here we have an interesting paradigm. On one hand, an advertiser will get their ad seen by the millions of connected youth that inhabit Myspace. But, on the other hand, the youth of Myspace may find a corporate sponsor woul be a complete sell-out it would cheapen the product and at the same time probably drive some of the users away. It seems to me that even if the company wins the right to advertise on Myspace, they're also going to be losing because of the nature of the network.
Just a thought though
Posted at 5:48PM on May 24th 2006 by Paul