Chicago taxi cabs are about to get rooftop and door-side ads following city council approval of the idea. So far about 2,175 of the city's 6,900 cabs have applied to run the ads, which will be sold by two agencies. Some companies who have already signed on include Snickers, Miller Beer and a host of others. Cab ads are already common-place in cities like New York but have been verboten here in Chi-town up until this point. Some are concerned that this seems to be more about the city getting some more tax revenue - it would collect a portion of the sales in taxes - than about the cab company or driver actually making money. The driver would make about $1 a day from having an ad on his or her cab, which would hardly cover the increased cost of gas over the last year. That might get even lower as more cabs have the ads on them.Chicago cabs approve ads
Chicago taxi cabs are about to get rooftop and door-side ads following city council approval of the idea. So far about 2,175 of the city's 6,900 cabs have applied to run the ads, which will be sold by two agencies. Some companies who have already signed on include Snickers, Miller Beer and a host of others. Cab ads are already common-place in cities like New York but have been verboten here in Chi-town up until this point. Some are concerned that this seems to be more about the city getting some more tax revenue - it would collect a portion of the sales in taxes - than about the cab company or driver actually making money. The driver would make about $1 a day from having an ad on his or her cab, which would hardly cover the increased cost of gas over the last year. That might get even lower as more cabs have the ads on them.Reader Comments
(Page 1)3. why should we care about this?
Posted at 9:27PM on Jun 5th 2006 by rex
4. I don't see what the big deal is about this. We are plagued with ads everywhere we go. Why should a roof of a taxi cab be any different? Is it really that displeasing or that much of an inconvience? Seriously now are we a city of that big of pre-madonnas? So what if the city makes some extra money doing this. The city has to get more money from somewhere, so its either ads ontop of cabs, or increased taxes on everything we do and own. I'll take the ads than a ding to my wallet.
Posted at 11:15AM on Apr 9th 2007 by Jim
Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
1. Who cares the only people who will see it will either be downtown or on the north side lord knows cabs don't any where else let alone oh my god all over the city yeah that's a laugh.
Posted at 11:39AM on Mar 7th 2008 by brz