It seems that AT&T is promoting their recent - and still ongoing - campaign as a success. The campaign, which focuses around the "Delivered" concept, has an impressive 80 percent recognition rate based on a survey of over 15,000 people. That is impressive, no doubt. And yes, I think it's great that someone in a leadership position was brave enough to choose an Oasis song for the campaign. But the story omits the same thing that most stories like this omit - the issue of whether or not the campaign was successful or not? Did sales experience an uptick? How's the customer base growing because of it? These are the kind of questions that I need answers to when I hear someone crowing about the success of a campaign since it's the standard by which most people are generally measured by by everyone who's not the press.