I liked this quote from Littlejohn over at advertising for peanuts: "The word 'fresh' is so over used, it has come to mean absolutely nothing." He's right, and there's a lot of keywords like that which have popped up in advertising so much that nobody stops anymore to ask what it means exactly, or if it even means anything. His quote is in reference to this ad from Heineken, which shows the exterior of an apartment building in the middle of summer, an air conditioner in every window except for one, which sits wide open with nothing but a glass of Heineken resting on the sill. There's no need to explain how "fresh" or "refreshing" this particular beer is, it's all shown quite clearly in the ad.Heineken refreshes, gets you drunk
I liked this quote from Littlejohn over at advertising for peanuts: "The word 'fresh' is so over used, it has come to mean absolutely nothing." He's right, and there's a lot of keywords like that which have popped up in advertising so much that nobody stops anymore to ask what it means exactly, or if it even means anything. His quote is in reference to this ad from Heineken, which shows the exterior of an apartment building in the middle of summer, an air conditioner in every window except for one, which sits wide open with nothing but a glass of Heineken resting on the sill. There's no need to explain how "fresh" or "refreshing" this particular beer is, it's all shown quite clearly in the ad.Add your comments
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