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XM touting ad space on new players

Advertisers looking for space for their messaging on portable music players may finally have an option available to them. XM's new Inno player features a small screen that right now can display a logo or other graphic. In the future, though, video and other larger files will be able to be viewed. The ads are delivered live to the players via XM's network and don't have to be synced or anything, which means greater flexibility and options for ad delivery.

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