CP&B have created yet another slightly funny and slightly innovative microsite for Burger King. The site, Huckin' Chicken, features a man in a chicken costume doing motorcycle stunts. That's the slightly funny part. The slighly innovative part is that the type of stunts the chicken performs is dependent on the number of visitors to the website. Each time the visitor numbers reach a new level, a new video stunt is unlocked. That's an interesting way to draw traffic as people come back to see if anything new has been revealed, and there's a convenient "Tell A Friend" feature so you can spread the word about the site. Once again, though, it's the creativity that gets the spotlight as opposed to the product it's selling. Burger King's branding is relegated to an almost invisible link to the right and the legal disclaimer at the bottom. What's advertising all about, again?Burger King's Big Huckin' Chicken
CP&B have created yet another slightly funny and slightly innovative microsite for Burger King. The site, Huckin' Chicken, features a man in a chicken costume doing motorcycle stunts. That's the slightly funny part. The slighly innovative part is that the type of stunts the chicken performs is dependent on the number of visitors to the website. Each time the visitor numbers reach a new level, a new video stunt is unlocked. That's an interesting way to draw traffic as people come back to see if anything new has been revealed, and there's a convenient "Tell A Friend" feature so you can spread the word about the site. Once again, though, it's the creativity that gets the spotlight as opposed to the product it's selling. Burger King's branding is relegated to an almost invisible link to the right and the legal disclaimer at the bottom. What's advertising all about, again?Reader Comments
(Page 1)2. What happened to the Big Buckin Chicken? Why don't they have a Big Huckin Cow? What is Huckin? Why do I even give a rat's ass about this lame commercial?
Posted at 2:28AM on Jun 20th 2006 by Bondo
3. So, what's next? The logical progression of replacing the first letter of _uckin' could be a little dicey with f and s. Also, if you're into urban slang t and m should be avoided.
However, if the sport theme is continued, might we see puckin' on a hockey rink, or ruckin' in a boxing ring?
Thanks for letting me vent!
Posted at 9:32PM on Jun 21st 2006 by ebouyjr
4. Come on. Who are the idiots running your add campaigns? They all suck and are what is driving me to McDonalds across the street. If you want to say F----ing Chicken, grow some chicken nuts and just say it?
Posted at 8:24AM on Jun 22nd 2006 by Glenn Shawgo
5. What does "Huckin" mean.. What's a "huckin chicken"
Please email me back. Totally serial.
Posted at 12:21AM on Jun 24th 2006 by mANBEARPIG
6. huckin? whats huckin? i thought it was big fuckin chicken, no wonder they played it on the air. opps. well hopefully we will one day know what a big huckin chicken is. however, i will still continue to sing big fuckin chicken when i see it on tv.
Posted at 12:02AM on Jun 25th 2006 by Mary
7. Of all the stupidest, double entendre, commercial crap to be foisted on a dumber than dumb public; "huckin'" chicken has to take the cake. How the hell did the FCC let this one by the boards? Who thinks it's clever? Everyone with no brain, and hardly a sense of ethics or scruples. Whatever happened to: "It's really good eatin' chicken that's really tasty? Oh; sorry, too tame and sensible!? ubelievable.
Posted at 10:38PM on Jun 28th 2006 by Harvey Freilich
8. "huckin'" is a term in motocross for big air.
thus, the clever part.
Posted at 9:32PM on Jun 29th 2006 by paul
9. Are you kidding me? Big Buckin' Chicken was AWESOME! He is BIG....and he IS CHICKEN!!!! Hear him CLUCK!!! And Big Huckin' Chicken wasn't only a clever way of catchin' some big air, but he's gotta be the coolest chicken I've ever had the pleasure of meeting! You guys are wrong....the FCC couldn't sensor the 'Huckin' chicken because there is nothing "fowl" about it! I find myself singing the catchy buckin' and huckin' songs several times throughout the day. Don't be hatin' fellas! The chicken is here, and here to stay!
So stick that feather where the sun doesn't shine, and move the CLUCK on!
Posted at 1:06AM on Jul 12th 2006 by Huckin Brian
10. I like the Burger King ads, from the huckin' chicken to the guy waking up next to the King himself and being handed a breakfast item.
Posted at 2:59AM on Aug 10th 2006 by sleepypie
11. If the food didn't do it, BK's ads definitely make me want to eat at Subway!
Posted at 9:23PM on Apr 28th 2007 by cece
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1. Once again, like with Geico, it shows that indirect advertising (although risky) works: You don't have to talk about company's products or offerings. Instead, all you need to do is to attract their attention to your brand with a unique, flashy persona/character. In case of Geico, it's the gecko. In BK's case, it's "huckin' chicken." In my opinion, it's more fun than listening to McDonald's boring "we like to see you smile" slogan, and see the smiling faces chewing on burgers.
It isn't easy to get attracted to a burger until you actually try it. But it is easy to have fun watching the stunts. My most favorite part is the music, however -- somehow it reminds me of James Browne's "Stay (Just a little bit longer)."
Posted at 11:05AM on Jun 16th 2006 by Eli