Clear Channel is considering the use of one-second commercials on their radio stations. They're calling the spots "Blinks" and would basically only be a brief audio cue with maybe one word. This makes it attractive only to those marketers who have an instantly identifiable jingle or quick catch-phrase. The company insists this isn't just a publicity stunt but something that it's seriously considering. - The ever-shifting digital landscape is a bit intimidating to most marketers who know they need to be up-to-date on but it's really hard. 63 percent of the respondents to an AAF survey said the ad industry is behind the curve when it comes to online strategy.
- Six Flags has named Zimmerman Advertising as its brand spanking new agency of record. Zimmerman won the account after being the only agency not to have thrown up while riding the Ragin' Cajun at Six Flags Great America.
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