Despite making tremendous leaps in the last couple years, the business of placing ads and products into video games is still relatively in its infancy. It's really been the combination of the rise of broadband connections and the technology to update ads regularly that has pushed it into a new era of adoption. In fact, ad dollars are being credited with keeping games that otherwise might have died after a period of time alive due to the ads still being profitable. And the demographics of those playing games (20s and 30s with plenty of income) make it a desirable medium for advertisers to explore their options within. There's still plenty of room for in-game ads to grow as technology develops and marketers try new things, from banners to product placement and beyond.Video game advertising still has a ways to go
Despite making tremendous leaps in the last couple years, the business of placing ads and products into video games is still relatively in its infancy. It's really been the combination of the rise of broadband connections and the technology to update ads regularly that has pushed it into a new era of adoption. In fact, ad dollars are being credited with keeping games that otherwise might have died after a period of time alive due to the ads still being profitable. And the demographics of those playing games (20s and 30s with plenty of income) make it a desirable medium for advertisers to explore their options within. There's still plenty of room for in-game ads to grow as technology develops and marketers try new things, from banners to product placement and beyond.Add your comments
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