This should come as no surprise to anyone - save those who are producing the ads. Marketing professionals are increasingly seeing traditional advertisements as the weakest part of an all around campaign. Just 30 percent of respondents to a survey labeled ads as having the biggest positive influence in a campaign. In fact, while 67 percent of marketers say they create multi-platform campaigns only 33 percent are satisfied with the final results. One factor that's leading to that dissatisfaction is the fact that so much of the work is siloed, meaning one division works on the online effort while another works on print and so on. Almost three quarters of those surveyed said the best role for an ad agency is coming up with an idea that can be implemented cross-platform, the assumption being that the agency should then get out of the way and let others handle said implementation. SNAP!Ads lose power over audience
This should come as no surprise to anyone - save those who are producing the ads. Marketing professionals are increasingly seeing traditional advertisements as the weakest part of an all around campaign. Just 30 percent of respondents to a survey labeled ads as having the biggest positive influence in a campaign. In fact, while 67 percent of marketers say they create multi-platform campaigns only 33 percent are satisfied with the final results. One factor that's leading to that dissatisfaction is the fact that so much of the work is siloed, meaning one division works on the online effort while another works on print and so on. Almost three quarters of those surveyed said the best role for an ad agency is coming up with an idea that can be implemented cross-platform, the assumption being that the agency should then get out of the way and let others handle said implementation. SNAP!Add your comments
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