Beginning tomorrow, Saturday the 17th, the Huffington Post will have all its ad space purchased by agency JWT. The agency is using the entire ad inventory on the popular blog to highlight nine of their best video spots. The ads will have links so that viewers can send the videos to friends via either email or instant messaging in an attempt to get the spots to spread based on the power of the community. JWT will showcase video spots from clients such as Ford, JetBlue and others. The one-week buyout is reported to have run somewhere in the low six figures.6/23 Update: You can view the ads here. Thanks to reader Troy for tipping us off to that.
1. I visited the link and I must say that this is another great example of the fact that the days of online ads are near- very near. Ignore it at your own peril.
Posted at 4:56AM on Jun 18th 2006 by Razib Ahmed