This is how my mind works: When I saw this interview in AdAge with Ted Ward, the VP of marketing for Geico (previously linked in our weekly AdAge roundup), a thought popped into my head: Who the hell does the voice of the Geico Gecko? As most people know, the Gecko sports a bit of a Cockney accent in his latest set of ads, but he used to have a bit more of an aristocratic voice. A couple of months ago, Ed Brice at the Fort Worth Star-Telegram got to the bottom of the matter, finding out that the gecko is currently voiced by British actor Jake Wood. Duncans.tv dives into the issue a little more, revealing that some of the previous voices of the gecko included, among others, Frasier's Kelsey Grammer. Duncan's site also shows video of some of the more recent TV ads.Of course, Geico is still being coy. When AdAge asked Ward who played the gecko, all Ward replied was, "I can't tell you that. I'd have to shoot you." Ha ha. Those insurance executives are hi-larious, aren't they?


1. I used to enjoy the commercials. They were witty, funny, and well laid out. The recent set are just plain annoy and poke fun at the viewers. Not the way to win customers in my book.
What ad agency says "lets mock our viewers and in a way that is not funny!"...
Posted at 4:20PM on Jun 21st 2006 by William Crabtree