I've got to tell you, every time I see a Taco Bell commercial, I cringe a little. Some of my worst gastric distress has happened after "making a run for the border," so I stay away from that place, even if it's the only viable food option. So, I can't imagine going there late at night for any reason. But the folks at Yum! Brands think that enough people ring the Bell late at night that they've created a new campaign called "The 4th Meal." You know, that's the meal between dinner and breakfast. To them, it's the perfect time to adhere to the "meal square", the elements of which are shown in the picture. The web site for the campaign lets you lead a PJ-wearing "alter ego" around a virtual town, playing games, watching ads and consuming food that's going to make you cry when you wake up in the morning.
All I have to say about all this is: Burp.
[via Pop Candy]
