I actually came across these towel ads that warn against skin cancer some time back, but they've popped up again. Now that it's summer time and people everywhere are baking themselves in the hot sun for unhealthy periods of time in the name of being slightly darker than usual, a few towels like these at the beach and by the pool side might help to remind people it's better to take care of your skin (and yourself) rather than worrying about getting that perfect tan. I love the chalk outline on these towels, though I'm not sure if the message really gets conveyed unless you actually walk up and read the towels. Otherwise, it's just a chalk outline on a towel, which some people might think is cool without realizing there's a point being made.