Late last night, my brother and fellow TV Squadder Rich, obviously desperate to find something to watch while trying to get one of his newborn twins to sleep, sent me an e-mail about the infomercials for Proactiv, an over-the-counter skin care system that's supposed to take care of adult acne. What surprised him was that both Jessica Simpson and Brooke Shields -- relatively big stars you wouldn't expect to see on an infomercial -- appear as Proactiv endorsers.

But being a denizen of late-night channel-flipping myself, I already knew that Proactiv has roped in even bigger celebrity pitchpeople than Brooke and Jess. Here's their current list of star endorsers, which also includes Kelly Clarkson (jeez, she's everywhere these days!), Vanessa Williams, and Kelly Clarkson. Proactiv also used to have Diddy as an endorser, but he's no longer in their commercials or on their web site (and, no, he didn't sue the company. That was an April Fool's Day hoax).

Either this stuff must work wonders or the Guthy-Renker folks have a lot of advertising money.