OK, so what I wrote in the headline isn't really true. Two angels actually die. Alright, enough of that. BusinessWeek has yet another story about how those bad, bad bloggers are accepting money from companies when they write about their products. Some innovative entrepreneur is setting up a website that will facilitate meet-ups between the interested advertiser and the blogger. To his credit, Jon Fine does write in the article that the mainstream press doesn't exactly have the highest ground in this debate. Especially since we're inching closer and closer to a day when the holier-than-thou mainstream media will begin integrating product mentions in editorial copy. Everyone needs to make sure that what they're doing is transparent and above board. That's where credibility lies.
1. " bad bloggers are accepting money from companies when they write about their products"
bad day for blogging.
I visited the link and there found:
"Murphy's approach used to be more ad hoc. He made invitations through e-mail via the BlogStar Network, which he started in 2004. BlogStar paid nicely -- a flat fee of $5 or $10 per post. "Easy money...go buy a burger or something,""
Very bad and I guess it will undermine the image of true bloggers.
Posted at 7:46PM on Jun 30th 2006 by Razib Ahmed