Dell is launching a new campaign emphasizing the fun you can have with their computers. Just like so many other companies that are using "You" and "My" in their pushes, this one will be called "Purely You" and focus on people using the PCs for gaming and other entertainment purposes. The TV spots will focus on a customer's (presumably not Jeff Jarvis) fantastic experience with a Dell computer while footage of the maching being built is shown on screen. The campaign's emphasis on customer satisfaction is an attempt to ocunter the pounding the brand has taken at the hands of Jarvis and other bad news, including footage of a laptop catching fire.Dell launches fun-focused campaign
Dell is launching a new campaign emphasizing the fun you can have with their computers. Just like so many other companies that are using "You" and "My" in their pushes, this one will be called "Purely You" and focus on people using the PCs for gaming and other entertainment purposes. The TV spots will focus on a customer's (presumably not Jeff Jarvis) fantastic experience with a Dell computer while footage of the maching being built is shown on screen. The campaign's emphasis on customer satisfaction is an attempt to ocunter the pounding the brand has taken at the hands of Jarvis and other bad news, including footage of a laptop catching fire.Add your comments
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