The ToolTechBlog passes on word of a survey they just got from Google. Being an AdWords advertiser, they were given a survey that almost solely dealt with the topic of radio advertising. Seems to them (and me) that this pretty clearly signals Google is getting ready to begin offering advertisers the opportunity to have their spots delivered via radio. It could be soon, too. The last time the guys at TTB got a survey from Google it was regarding print ads and arrived just two weeks before that program debuted in beta form. Speculation as to how this would work runs along the lines of an interface for advertisers to paste copy into with the ability to mark certains words or passages for emphasis and other notes. The creative work would then be delivered to a production house for creation. I'd expect something like this to be announced in the next month or so. Click through to see screenshots of the survey they received.

[via Netscape]