Dodge has decided that moviegoers are a prime audience to pitch their new 2007 Calibers to. The car maker is debuting a new 60-second spot in 20 theaters that was placed by promotions company Screenvision, a move Dodge says is designed to appeal to young people who frequent the theaters and are the car's target audience. Even before they see the spot, though, the audience will have been exposed to a number of Dodge messages. In-lobby signage in the form of banners, standees and more will be all over the place.Dodge goes in-theater
Dodge has decided that moviegoers are a prime audience to pitch their new 2007 Calibers to. The car maker is debuting a new 60-second spot in 20 theaters that was placed by promotions company Screenvision, a move Dodge says is designed to appeal to young people who frequent the theaters and are the car's target audience. Even before they see the spot, though, the audience will have been exposed to a number of Dodge messages. In-lobby signage in the form of banners, standees and more will be all over the place.Reader Comments
(Page 1)2. haha didn't they get in trouble for dubbing a v8 noise over the i4 engine?
Posted at 4:54PM on Jul 16th 2006 by ambatchdotcom seocontest
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1. They are doing the same what BMW did in it's time
Posted at 10:02AM on Jul 15th 2006 by Askin