Mentos to launch geyser video contest
Posted Jul 14th 2006 3:28PM by Adam Finley
Filed under: Product Placement
Coke may be all wishy-washy when it comes to the latest trend of dropping Mentos into a bottle of Diet Coke to create a geyser, but Mentos is embracing the idea with a new video contest dedicated to the activity. Right now the Web site, MentosGeysers.com, has nothing on it, though it does have a placeholder that states the contest will kick off on July 20. I think these experimental videos are a really great thing, not because I care what they do for those particular brands, but because somebody finally found a way for me to enjoy Diet Coke and Mentos, since I sure as hell have no desire to actually consume either of those things.
[via Ad Land]
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